Having a background deeply rooted in design, Christian San Jose has firmly established himself as a trailblazer in creative leadership and tech entrepreneurship.
He is currently the Co-founder and Managing Director at Make, a UX and technology subsidiary of Ace Saatchi & Saatchi. He leads a user experience team composed of designers, researchers, product managers, and full-stack engineers, while leveraging and deeply integrating with the 130-people operation at Ace Saatchi & Saatchi. They handle UX research and strategy, interactive design, development and technology-focused initiatives for clients such as Cebu Pacific, Carrier, Vimeo, Livestream, Smart, Sun Cellular, and SM Development Corporation.
He previously served as the Head of Digital at MullenLowe Group Philippines, and Head of User Experience and Design at Jump Digital Asia, working on local and international end-to-end digital campaigns for clients such as Mitsubishi, Hyundai, Nike Foundation, 7-Eleven, NutriAsia, Asia Brewery, Japan Tobacco, Solaire Resort and Casino, and Metro Pacific Investments.
At 21, he bootstrapped his first digital startup, Create.ph, and worked on the official branding, website design, and development for some of the biggest clients in the world, including Usher, Kanye West, Kobe Bryant, Usain Bolt, James Harden, Dwyane Wade, and Big Sean, among others. Five years after its inception, Create was successfully fully acquired by Jump Digital Asia.
In the past, he has been an award-winning illustrator, getting the top prize in the Design By Humans $10,000 competition at the age of 19. A year later, his commissioned artwork titled "Rise Together" was included in every commercially released copy of Adobe CS5. His art and merchandise designs have been featured in CNN, CBS, MTV, Computer Arts Magazine, and Nickelodeon.
From designer & coder, to managing director & serial entrepreneur in 11+ years.
Co-founder, Managing Director
Make Technology Inc.
Jan 2017 to present
Founded a subsidiary of Ace Saatchi & Saatchi, with a deep focus on design-led innovation and technology.
Building and managing a Technology and User Experience team, composed of designers, researchers, and full-stack engineers. Providing overall vision for company direction.
Heading local business development, marketing, client servicing, hiring, company planning, and overall team management. Leading financial growth efforts, and helping our global marketing and business development head to fully maximize new business opportunities.
Implementing the blanket usage and adoption of the latest and most advanced tools in project management (Jira), communication (Slack), user experience versioning and collaboration (Sketch, Figma, Abstract), interaction design and prototyping (InVision, Flinto, Framer), while dropping legacy app usage (Adobe).
Implementing a world-class UX process, integrating design thinking (UX research and strategy), with lean prototyping and agile sprints, culminating in a continuous testing cycle or MVP launch.
Implementing a development process, leveraging process automation and scalable systems development, with quality assurance built-in.
Promoting creative and technological excellence within a young core of individuals. Leading general and individual career pathing and employee growth efforts, through training on both soft and hard skills, including workshops on usability testing, UX research, data science and visualization, machine learning, and general artificial intelligence. Managing individual consultants in-house, to supplement existing talent in the short term.
Spearheading a long-term pivot into proactive development of our own SaaS products, while servicing local and international clients in the short to medium-term.
Working with clients including Carrier-Conception Air Conditioning, Cebu Pacific, Vimeo, Livestream, Smart, Sun Cellular, SM DevelopmentCorporation, SM Cyberzone, Natural Gas World, and Mailman Group.
Head of Innovation & Technology
Ace Saatchi & Saatchi
Jan 2017 to present
Spearheading innovation and technology efforts within a 130-person agency.
Leading technology-focused business development, and evangelizing creative innovation and user-centric design, for both employees and clients.
Consulting on agency pivot into consumer brand experience. Teaching hard skills to employees, such as user experience, user interface design, and web and mobile application development.
Integrating the Make subsidiary with existing Ace Saatchi & Saatchi departments (client servicing, digital marketing, strategy, and creative), and overseeing workflow collaboration and combined process implementation, for existing and potential clients and projects.
Head of Digital
MullenLowe Group Philippines
Mar 2016 to Sep 2016
Headed the digital team, composed of digital media and marketing, as well as creative technology professionals.
Lead internal technology and innovation efforts, including an award winning product for Manila Bulletin: Magkano Ang Boto Mo.
Handled management of outsourced UX and development suppliers. Spearheaded local and international digital pitches. Worked with clients such as Alaska, 7-Eleven, Girl Effect, IMMAP, Wendy’s, Magnum Ice Cream, NutriAsia, and Immunomax.
Partner, Head of UX & Design
Jump Digital Asia Pte. Ltd.
Apr 2015 to Mar 2016
Served as the General Manager of Create, now a subsidiary of Jump Digital. Also served as the Head of User Experience and Design of Jump Digital, an independent digital agency composed of 100+ people.
Established a new UX process in the company, building a 10+ strong team of user experience designers and frontend developers from scratch, teaching existing art-focused creatives about UX and UI, and evangelizing UX strategy across all Jump Digital companies (Manila, Indonesia, Cambodia, Myanmar, and Singapore). Integrated the UX team with a technology team of 20+ backend developers and product managers.
Lead UX and technology-focused business development and client servicing for companies such as Mitsubishi, Hyundai, Friso, Alaska, NutriAsia, Metro Pacific Investments Foundation, Healthy Options, PascualLab, OraCare, Lumina Residences, Vista Leisure, McCormick, Tanduay, Ginebra San Miguel, Asia Brewery, Japan Tobacco International, Asian Cable Enterprises, Churreria La Lola Group, and Mano Amiga School.
Founder, General Manager
Create Digital Inc.
Jun 2011 to Mar 2016
Founded and bootstrapped a website design and development startup, at 21 years of age.
Built and led a 10+ team during its initial iteration, composed of interactive designers and full-stack developers.
Signed and provided creative direction and web development for multiple local and international accounts such as KFC, Nike, PLDT, Solaire Resort & Casino, SB Furniture, Abenson, Piandre Salon, Mitsubishi, Graphika Manila, Selecta, Standard Hospitality Group (Yabu), Pandoo Nation, Triton Production, and GoSwiff.
Won pitches and provided creative direction, branding, digital strategy, and web development for multiple international clients such as Usher, Big Sean, Kobe Bryant, James Harden, Dwyane Wade, Usain Bolt, Albert Pujols, Jimmy Rollins, Brian Wilson, Jose Bautista, Cameron Maybin, Joey Votto, Barry Zito, Jamaal Charles, Jon Meterparel, and Samuel Eto’o.
Jump Digital Asia acquired 100% of Create, 5 years after its inception.
Partner, Executive Creative Director
Dec 2010 to present
Consulting as Executive Creative Director for a Los Angeles-based digital sports marketing outfit, for the last 8+ years.
Jump Digital Asia Pte. Ltd.
Jun 2013 to Oct 2013
Built the creative team from scratch, composed of art directors and copywriters, as the company’s founding Creative Director.
Provided general creative direction, and spearheaded pitching and strategic efforts for various clients, such as Winston, Tanduay Distillers, Air Asia, and VIventis Search Asia.
Consulted on the hiring process of the initial development team, creation of the full-stack development process, as well as implementation of the internal marketing efforts.
US Auto Parts Network Inc.
Feb 2008 to Dec 2010
Provided user interface design covering all the needs of a full-scale e-commerce operation, collaborating with 9 designers, creating multiple websites and in-house products such as AutoMD, US Auto Parts, Auto Parts Warehouse, CarParts.com, and JC Whitney.
Provided general art direction and asset production for multiple email marketing and affiliate marketing campaigns. Headed internal graphic design projects for the marketing department.
Team Manila Graphic Design Studio
Mar 2007 to Nov 2007
Provided general art direction and user interface design for multiple local accounts, including SM Department Store, Nike Philippines, Bratpack, Shoe Salon, Slapshock, OctoArts Films.
Provided illustration work for in-house clothing and lifestyle brand TM Graphic Designed Lifestyle.
Mar 2006 to Dec 2010
Independent illustration, graphic design, and web development.
In the past, I was an award-winning illustrator, getting the top prize in the Design By Humans $10,000 competition in 2009. My art and merchandise designs have been featured in CNN, CBS, MTV, Computer Arts Magazine, and Nickelodeon, and my commissioned artwork titled "Rise Together" is included in every commercially released copy of Adobe CS5.
I've been speaking on-and-off for the past 10+ years, talking about the journey of being creative in a much misunderstood profession, among other topics. I've given talks at Graphika Manila in 2012, Creative Media Arts Festival in 2012 and 2015, Canva Creatives Conference in 2014, and the DSLU Communications Conference in 2016.
UST-CBA Annual Marketing Conference
Freelancer Forum Philippines 2016
DLSU 5th Annual Advertising Conference
DLSU 2nd Communications Conference
Canva Manila Creative Talks 2015
Creative Media Arts Festival 2015
Canva Creatives Conference 2014
Creative Media Arts Festival 2012
Graphika Manila 2012
Skills & Languages
User Interface Design